In the previous post, I defined a simple hierarchy for portraying the Enterprise:
- Strategy—What markets will we serve and how will we position ourselves in them?
- Business Model—What products and services will we sell? What characteristics will they have? How will they be priced? How will we publicize and advertise them?
- Operating Model—How will we produce what we will sell? What capabilities are required?
- Operational Architecture—How will we design and enable our organization to provide the capabilities needed?