We have focused over the last 5 years on transforming business models using tailored risk-control frameworks. This is also part of our digitization effort.
In this week’s post, we continue our discussion of the ISO/Quality disruption. Hopefully, we are going to offer a few suggestions of what one association and one Certification body are doing.
ISO Market Disruption
Last week, we discussed that the ISO market is going to see a contraction of 75% over the next 7 years from $11.8 to $2.8 according to Persistence Market Research Firm.
Disruption of sectors, businesses, and companies may be the new normal. If it is, then we are going to see a lot of change over the next 5 years.
The question is what are companies going to do and how are they going to do it. In this paper, we will continue to examine what’s happening to ISO and how an association and company are rebranding to stay relevant and competitive.
ASQ
ASQ, formerly known as the American Society for Quality. This is the professional organization for quality professionals. It’s more than 70 years old. It’s tag line is: “The Global Voice of Quality®.
It’s a professional organization with a great vision and mission evangelizing all aspects of quality.
The challenge: The society has lost more than 40% of its individual members and more than 70% of its corporate members. What should the organization do to prosper?
ASQ is doubling down on traditional quality. ASQ is focusing on adding quality value throughout the value stream of all businesses to be able to attract and retain members.[i]
SAI Global
SAI Global is an Australian based, certification and risk organization. Its revenues are over a $1 billion. SAI is developing a new strategy of balancing risk and performance enhancement with its clients.
How? According to the SAI’s CEO:
“An integrated approach to managing risk will become more and more important as a key way of counter-balancing advances in technology, increases in manufacturing and supply chain complexity, and to staying in control of the risk versus performance equation.”2
Best Approach
Final thought: ISO is being disrupted. ASQ and SAI are adopting different approaches. Both are great organizations.
What’s the best transformation path? ASQ’s traditional approach to quality value or SAI’s integrated management approach? The market will soon determine the best approach.
And if one doesn’t work, then the organization needs to be ready to pivot quickly and try something else.
[i] ASQ Transformation Initiative Slide Deck, ASQ, November 28, 2017.
2. Assuring the Future of the Assurance Market, Quality.org, https://www.quality.org/knowledge/assuring-future-assurance-market
Bio Greg Hutchins is the founder of www.800Compete.com, WorkingIt.com, QualityPlusEngineering.com, and many other startups. He is the author of more than 20 books. He can be reached at 503.233.1012 or GregH@QualityPlusEngineering.com
Bio:
Greg Hutchins PE and CERM (503.233.101 & GregH@QualityPlusEngineering.com) is the founder of:
CERMAcademy.com
800Compete.com
QualityPlusEngineering.com
WorkingIt.com
He is the evangelist behind Future of Quality: Risk®. He is currently working on the Future of Work and machine learning projects.
He is a frequent speaker and expert on Supply Chain Risk Management and cyber security. His current books available on all platform are shown below:
