Technology startups are disruptive because they are driven by a desire to solve an unsolved problem in a unique way and create new value. Most large and established companies are driven by a desire to defeat competition and protect their market turf.
UNDERSTANDING BUSINESS DISRUPTION
Understanding business disruption and how to deal with it is a key task for management
A decade ago business disruption was the rare exception – now it is a reality that companies face on a regular basis.
The initial symptom is always the same – a competitor enters the market with an “inferior” product offering that the incumbent player simply refuses to worry about.
Business disruption is sweeping, leaving companies that do the same old things, make only incremental changes, and demonstrate “me-too” thinking left behind in today’s rapidly changing and hyper-competitive world.
Massive business disruption is coming, and the only question is whether your company is going to cause it or fall victim to it. Better be the first to disrupt. Why? Because it’s probably going to happen anyway and it’s much more profitable to be the disruptor.
HOW DISRUPTIVE IS YOUR BUSINESS? THEN AND NOW!
BUSINESS MODELS THAT SUDDENLY ARE OBSOLETE
Just assume the following: Your business model doesn’t work anymore. That blunt claim won’t be far wrong. Even if the model has worked for decades, even if it’s working okay right now, odds are that it soon won’t be.
Not since the Industrial Revolution have we seen a longer or broader list of companies whose business models are suddenly obsolete.
NOT JUST A PASSING TREND
Business disruption is a hot topic – and it’s not just a passing trend, it’s the new normal. Understanding disruption and how to deal with it is a key task for management.
Which industry will be the next, who is going to be hit by disruption?
Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement and development and change management. International experience from management positions in Denmark, Germany and Switzerland
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Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement and development and change management. International experience from management positions in Denmark, Germany and Switzerland. This article is used with permission. Please visit:
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