To fully grasp the digital transformation paradigm, it is helpful to have a transformative digital experience. For me, it came purchasing eyeglasses online.

Born with bad eyesight, I have worn glasses since I was two-years old. Every other year, I buy new frames and lenses – a necessary, mundane, and expensive experience. After my eye exam, I selected potential frames from the limited selection at the optometrist’s office. Then I would try them on, examining my profile in the mirror, and soliciting opinions from staff. I would wait weeks for them to be crafted and finally return to pick them up.

When Costco began selling glasses, the selection improved, the price was better, and the wait time dropped to a week. My customer experience incrementally improved.

Recently, searching the web, I found EyeBuyDirect.Com. I registered, typed in my prescription, and found hundreds of designer frames. When I dragged in a picture of my face, I was able examine how the frames looked on me.  The website suggested different styles and let me examine them, side-by-side. The process was simple, fast, easy, enjoyable, and 35% cheaper than Costco. I was able to pay with my Amazon account and the glasses were delivered by the USPS in a week. Best-of-all, once my order was complete, I was prompted to donate a free pair of prescription glasses to a needy person in a country or geographic region of my choice. WOW! Continue reading →