#88 – BUILDING BRAND EQUITY WITH LCA’S AND PRODUCT TRANSPARENCY – KELLY EISENHARDT

Kelly EisenhardtBuilding brand equity is critical to increasing revenue and staying profitable in competitive environments. Many companies are focusing on product transparency and leveraging innovative tools like life cycle assessments (LCA). A fine balance between insight and innovation is beginning to shift corporate practices. Continue reading

#87 – LEADERSHIP, STRATEGY, VISION, AND PHACOEMULSIFICATION BY HOWARD M. WIENER

Howard Wiener PixMark Moore’s recent post entitled Corporate Cataracts focused on the need to match vision with strategy in order to achieve success at the enterprise level.  The same can be said at the initiative level.  In fact, executing on any tactical or strategic plan involves a series of What and How decisions at increasing levels of detail and failing at any level endangers the success of all of the dependent initiatives above the failed one.  How can enterprises mitigate this risk? Continue reading

#87 – REVENUE RISKS REVEALED USING NATURAL CAPITAL ACCOUNTING – KELLY EISENHARDT

Kelly EisenhardtThe use of natural capital accounting is quickly revealing the revenue risks associated with the usage of natural resources in global operations and supply chain. With impact valuations assigning monetary values, the issues of water and land scarcity, air pollution, waste, greenhouse gases (GHGs) and biodiversity are of great concern. Continue reading