#88 – BUILDING BRAND EQUITY WITH LCA’S AND PRODUCT TRANSPARENCY – KELLY EISENHARDT

Kelly EisenhardtBuilding brand equity is critical to increasing revenue and staying profitable in competitive environments. Many companies are focusing on product transparency and leveraging innovative tools like life cycle assessments (LCA). A fine balance between insight and innovation is beginning to shift corporate practices. Continue reading

#87 – LEADERSHIP, STRATEGY, VISION, AND PHACOEMULSIFICATION BY HOWARD M. WIENER

Howard Wiener PixMark Moore’s recent post entitled Corporate Cataracts focused on the need to match vision with strategy in order to achieve success at the enterprise level.  The same can be said at the initiative level.  In fact, executing on any tactical or strategic plan involves a series of What and How decisions at increasing levels of detail and failing at any level endangers the success of all of the dependent initiatives above the failed one.  How can enterprises mitigate this risk? Continue reading