We’ve brought to believe that standardization is a great achievement, and certainly it is, especially in more and more global markets where many, many factors of difference determine their effectiveness.

But let’s look more closely at standardization’s facts, rather than at standards.

DAILY EXAMPLES
I’m thinking of the following practically daily examples:

Computer and mobile phones keyboards and touch screens: you are used to one, you go to another and you’re lost, or take much time to understand how it works. Continue reading →