Big data analytics are changing the way companies manage brands, monitor the quality of products, and measure the efficacy of corporate social responsibility programs. Social media has driven data creation exponentially. Google Analytics tells us that fourth-fifths of all new data is unstructured and growing at 15 times the rate of traditional enterprise data. More data is created in 2 days than was created before all of 2003.
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#71 – BRANDS, QUALITY, AND CSR – KELLY EISENHARDT
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