They’re selling features we haven’t even designed yet!—is a common complaint from engineers about sales and marketing. Requirements are a moving target, thanks to marketing. They’re not well-defined. They’re growing and changing, yet deadlines and schedules are firm.

While engineering is pointing fingers at marketing, marketing is pointing back. Engineers aren’t getting the importance of cost, schedule, and features. To marketing, it seems that engineers care about creating technically superior solutions, regardless of cost or schedule. Continue reading →