“Water water everywhere, not a drop to drink” is the modern and well-known phraseology from the English poet Samuel Taylor Coleridge’s 1798 poem “The Rhyme of the Ancient Mariner”.  In essence this means that despite being surrounded by an abundance of something one cannot benefit from it.

In today’s Information Age we are surrounded by data.  It’s everywhere and often available at the touch of a button, or rather a screen.  Instant and easy access is demanded but despite computers and the internet the right data is not always so easily or readily found.  Data, and the right data is an essential ingredient for decision making. Continue reading →