Senior management have to come to grips with the fact that Digital Transformation is not an Event but rather the operating environment of 21^st century business.

Like music, photos, TV, and data, once something becomes digital it becomes a consumable and moves from the domain of the specialised expert to a public commodity.  As with Blockbuster, Borders, Capital Records, and newspapers, businesses based on non-digital product are the hand-crafted hobbies of the 21^st century.  Craft markets will exist into the future but they are generally not profitable and rather a labour of love. Continue reading →