A classic question for all CEOs and floor sweepers alike.  What the heck do we do and what do we want to do?  In big business there is visioning, missioning, goal setting, target measuring, market analysis, focus groups, policy and much much more, more and more.  In small business, we offer far more than we would like to do, but in order to make ends meet, we take on more and more until we finally burn out or are lucky enough to realise a cash flow that will enable us to niche or focus on what we do and what we want to do.  Continue reading →