Key performance indicators (KPIs) are measurable values related to essential business objectives. A KPI provides a means to monitor the performance of a specific function.

In larger organizations, with sales & marketing, research & development, operations, supply chain, and other teams working to bring products to market, each department has a specific role. For example, the sales team engages with potential customers to assist with the customer’s purchase decision. The organization and the sales team may want to focus on sales growth or average profit margin as KPIs. Continue reading →