Some 20 years ago, I was volunteering with a not-for-profit organization to develop new products and services.

Our team had lots of ideas. We were excited to innovate, change, add value, and do better. You could feel the energy. It was electric.

The challenge: The organization was riding high and making lots of money on its core products. They did not want or did not need to look at anything new. Why fix something that was not broken from its point of view. OK. We got it.  Continue reading →