Yes, you read it right: it’s not that quality is at risk, it’s more that quality is a risk itself.

I don’t despise ISO 9001 and the many quality-oriented standards, I’m simply looking at the market as it is.

PURCHASE CHEAP & COUNTERFEIT
In a recent market survey conducted in Rome among young people more than 75% of them declared they prefer to buy cheap, counterfeited products as compared to the expensive OEMs’ brands. Continue reading →