#42 – MR. TOAD’S WILD RIDE (A LESSON IN STAKEHOLDER MANAGEMENT) – MARK MOORE

Mark MooreThe classic book The Wind in the Willows was a bit of a difficult read for me in my younger years.  In fact, I’m pretty sure I didn’t actually finish it.  I recall it got kind of bogged down and philosophical and that really didn’t appeal to me as a pre-teen.  So I put it back on the shelf and went on to something more action-packed.  I didn’t think about it until recently when my manager brought it up … most specifically the part that Disney leveraged to create the title ride for this article. Continue reading