This article was conceived in the first months of 2023 when large stock price declines in well-known corporations began to occur.   These declines signaled something possibly amiss with decisions concerning corporate strategy, reputation, financial well-being, marketing, or external market conditions.  Rather than react to these early events, publication was postponed to gather additional and more varied information regarding executive-level decision outcomes affecting business strategy and ultimately business success. Consequently, publication of this article was delayed until July 2024. Continue reading →