If your business is going to survive, you must be able to read and react to changes in your markets and continuously improve your competitive position.  It’s more important now than it’s ever been.

SWOT is a model often employed to characterize a company’s competitive position in terms of Strengths, Weaknesses, Opportunities and Threats.  If a competitor creates a new offering that you can’t match, that’s a weakness.  If you have one that they can’t match, it’s a strength.  Continue reading →