A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Jeff Bezos – Amazon Founder
Work metaphors offer visuals, beacons, insights, scripts, and Work Lessons Earned. Metaphors help us design a vision of what to expect from work. The career ladder is a great visual metaphor. A VUCAN started at the bottom and with the right effort climbed each rung.
BTW: VUCAN(R) is an VUCA iNhabitant.