Reacting to potential product risks and consumer safety can take many paths, knowing which one to follow relies on good systems and great decisions.

Consider the following scenario, you pride yourself on the quality of product you produce and sell; then one day you experience a large increase in consumer complaints, your social media accounts are under siege with angry followers, and you have a product in the market that is impacting your reputation and revenue. What you do next will define your company for years to come. Continue reading →