The problem: Working It Hacks is an emagazine what we’d written for more than 20 years. We had 4 Working It trademarks. We owned WorkingIt.com. We had a lot invested in Working It and the future of work.
We took a hard look at the emagazine. We didn’t like what we saw. Big problems. We advocated the idea that the truth will set up free. We had to know the truth.
The problem was no one was reading or cared for Working It Hacks. It was boring. Readership was aging out. Folks were not thrilled by the pieces. All of these are kind. The emag was simply not working. What to do?
Fog of words and ideas: A few months ago, I read Smart Brevity by Jim VandeHei, Mike Allen and Roy Schwartz. The premise of the book is pretty direct: “Never in the history of humanity have we vomited more words in more places with more velocity.”
We’re addicted to our smart phones. We check is 350 times each day. We don’t read. We scan. We watch videos. All of our stuff was frankly boring.
The solution: Test, prototype, and iterate new material, format, look/feel, and content using Smart Brevity. We would use this format for our emagazine, videos, apps, and all our products.
Can you teach an old writer dog new tricks? Not easily. And, we’re going to talk about this a lot more. Why? AI is disrupting all work, careers, and job.
Why It Matters: Have you ever read Axios articles. Each of their book articles and emails have the same format. Intro. Date. # of words. Time to read. See below.
I was offended by this. I was used to writing 200K word professional books. Or, as my daughter calls them ‘thuds’ or ‘tomes’. Kinda tough love.
The structure of the article consists of thought bites or takeaways that may interest you. See below:
Takeaways: AI age is the new industrial revolution. AI is the new oil or electricity. Pick your metaphor.
We are pivoting and reinventing our products. The theme for the new AI Working It Hacks is we are now all AI guinea pigs. People are fearful. AI is the new work/career/job driver. Working It Hacks provides hack to succeed and even thrive in today’s World. As Smart Brevity says folks want to know ‘what’s new’ and ‘why it matters.’ This is what we’ll give you in our AI Working It Hacks emag and app. Enjoy!