Risk Management is like vitamins; we know it is good for us, but we don’t always want to take it. Why? Human nature is to avoid discomfort and unpleasantness. What does this have to do with risk? What is the real impact of consequence of a Risk? Why do we not want to face it? If you think about it, it is the underlying of risk – it is Fear.
Risk Management is like vitamins; we know it is good for us, but we don’t always want to take it. Why? Human nature is to avoid discomfort and unpleasantness. What does this have to do with risk? What is the real impact of consequence of a Risk? Why do we not want to face it? If you think about it, it is the underlying of risk – it is Fear.