#5 – IT’S ALL ABOUT MANAGING COMMUNICATION RISKS – ADINA SUCIU – COMMUNICATIONS@RISK

One of the main responsibilities of senior leaders is to guide the organization in achieving the strategic goals and sustain the organization.  But, many times, they don’t know the details of the daily work.  Many times there are too many layers and knowledge gaps between senior leaders and “the doers”.

These are the “vertical” gaps.  There are also the ‘horizontal” gaps: the people on the front line know very well their tasks and the activities their group is responsible for, but they may not know enough about the needs of the other groups that participate in the end-to-end process of creating that particular product or service for the customers.

All these gaps are risks that could be overcome by acknowledging the end-to-end operational processes and the end-to-end communication processes.  The information that has to fill the gaps is the list of quality requirements from one sub-process to another: what are the quality requirements for my outputs so that the group that comes after us has everything they need to do their best possible job.  Also, what are the requirements I have for the groups before me so that I can do my best possible job?  When all these requirements are well communicated and measurements to monitor them are in place, then the risk is better managed and the opportunity for “fires” is significantly lowered.

Let’s look at the communication process between Senior Leaders and the rest of the organization. Its capability may be measured in the quality of the information that flows up and down. Without acknowledging / defining the details of this process, there is no opportunity to measure the inputs/outputs of its sub-processes and have results that could be used in the decision making of guiding the organization in achieving the strategic goals.

The measurements throughout the communication process will reflect the efficiency and effectiveness of the two-way communications (the “how”) and the quality of information about overall operations (the “what”) that is needed to make accurate decisions.

When organizations take the time to establish and measure not only the operational processes, but also the communication processes, they have better information for their decision making.  Opening the door to strong, truthful, two-way communications, organizations develop a culture of empowering people which is a critical ingredient in fostering innovation.

This information also has to find a place from where it is easily accessible and transparent to the whole organization; and this is the connection to knowledge management which is the topic for another discussion.

If we take a few steps back from the tactical aspect of delivering the best product or services and think of the overall sustainability of an organization, one critical aspect is the level of its agility.  But an organization is as agile only as its workforce is agile.  With a culture of empowering people, organizations have more innovation and agility and the senior leaders have solid information to guide the journey toward strategic goals.

BIO:
Adina Suciu is the principal with Adav Consulting based in Seattle, Washington.  Adav provides expert lean, six sigma, and IT consulting services.  Adina can be reached at adina.suciu@gmail.com