#203 – ENTERING A NEW MARKET GONE WRONG – JOHN AYERS

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AAA-150x150This risk story includes risk at the enterprise level, the program/project level, and the product level.  From the enterprise level risk, it was a little naïve on my company’s part to think they could go from zero not having manufactured any sonobuoys previously) to full up production the first time around without investing the time and finances to go up the learning curve prior to making the bid.  From the program/product level risk viewpoint, the baseline plan did not include sufficient component and subassembly trial builds and testing before finalizing the concept, preliminary design and final design.  Continue reading