When the word “industry” is used in conversation, the picture painted in most minds is a gritty shop floor and blue-collar individuals on an assembly line.

While this visceral image is still true to some degree, when you add the term “4.0” after the word “industry,” newfound interest perks in the minds of both white-collar and digital technology professionals. Simultaneously, fear looms in the hearts of those blue-collar workers accustomed to that initial visual of what industry means. They think instantly of job loss, robots, and artificial intelligence (A.I.) deleting them from the equation. Continue reading →