#418 – HOW CLEAN IS CLEAN? – BILL POMFRET PH.D.

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At no time was cleanliness more critical than in a pandemic, the need for sterilization was paramount,  Will we have another pandemic.  Who knows?  But, we have to be prepared for this risk:

The founder and Managing Consultant of Safety Projects International Inc, has a mission – to help clean up Canada and several other countries. However, rather than doing it himself, Dr Bill Pomfret aka Dr. Clean is getting the workers themselves to do it – which is simple in its logic but offers a huge challenge in execution. Continue reading

#416 – SOCCER SUPER STAR TAKING ON CHILD HUNGER – BILL POMFRET PH.D.

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Manchester United soccer hero Marcus Rashford tackled child poverty, and then his own game.

When the COVID-19 pandemic brought the U.K. to a standstill in the spring of 2020, schoolchildren across the country started going hungry. The free school dinners that millions of kids from lower-income families relied on had stopped. Continue reading

#416 – A SIMPLE FRAMEWORK FOR CRISIS MANAGEMENT – ANDREW SHEVES

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I want to share a simple framework for crisis response.

But, if you’re a crisis management professional or corporate communicator, you need to take a deep breath before you read this.

  • You’ll want to tell me that you can’t simplify crisis response.
  • You’ll want to tell me, ‘It’s not exactly like the standard’.
  • You’ll want to tell me that this won’t work for your big clients.

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#415 – WE’RE DUE FOR ANOTHER GLOBAL HEALTH EMERGENCY – BILL POMFRET PH.D.

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COVID wasn’t the last large-scale outbreak. The next one is right around the corner. In the last two decades, the world has experienced an alarming number of destructive outbreaks: SARS, MERS, Ebola, Zika and, of course, COVID-19. And although COVID is here to stay, it won’t always cause the level of disruption we’ve experienced to this point. Continue reading

#414 – REPEAT AFTER ME: I AM AN ENTREPRENEUR – BILL POMFRET PH.D.

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What image does the word ‘entrepreneur’ conjure up in your mind? Maybe Silicon Valley vibes? Sneakers. White tees, a big open-plan offices, Solving the world’s biggest problems, or is it more pin strip suits… doing deals and making money!? Those were the images that came up for me… Continue reading