#435 – DISASTROUS COMMUNICATIONS AND WHAT YOU CAN DO ABOUT IT? – DAVID ROSS PH.D.

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It is so easy for me to remember leaving an old employer’s large meeting room, gauging the reaction of my colleagues to “the launch of our new plan” for the company. It was easy because they all had the same response as I had to the CEO’s spiel: confusion and bewilderment. Continue reading

#434 – WHAT’S YOUR BUSINESS DIRECTION AND FIGURING IT OUT – DAVID ROSS PH.D.

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It is so easy for me to remember leaving an old employer’s large meeting room, gauging the reaction of my colleagues to “the launch of our new plan” for the company. It was easy because they all had the same response as I had to the CEO’s spiel: confusion and bewilderment.

“[With a giggle and shake of the head] Don’t ask me what that was all about. But, what I can tell you is that was an hour I will never get back.” Continue reading

#433 – THE MARKETING OF SUSTAINABILITY AND ITS COLLAPSE – DAVID ROSS PH.D.

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I almost feel like something akin to an old man in a wooden rocking chair, armed with a whittling knife, as I share this with you. But, here goes….

The early days of working in sustainability programs were something special. Indeed, back in the ‘90s, it felt exciting. Exciting because it felt like corporations were genuinely trying to make a difference when it came to reducing their “footprint”. Instead of just meeting legal obligations with respect to minimising operational impacts on the environment, these were proactive efforts to reduce the use of energy and water, as well as reduce waste generation. Continue reading

#394 – UNSUSTAINABILITY RISKS: BLISSFULLY UNAWARE OF THE DARK CLOUDs – DAVID ROSS PH.D.

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 Humankind has not woven the web of life. We are but one thread within it. Whatever we do to the web, we do to ourselves. All things are bound together. All things connect. – Chief Seattle 

In 1983, the UN General Assembly called for a “global agenda for change” to consider how the international community could better deal with social and environmental issues. The resulting “Our Common Future” Report made the following key point:  Continue reading